CONTACT: Carla Williams
Ph: 919.623.0818
Email: FOR IMMEDIATE RELEASE
February 14, 2008 Xoilla™ Recently Participates in Superbowl XLII
Xoilla™ featured in NFL Wives Association’s
Annual Fashion Show Silent Auction
New York, NY - Xoilla, (pronounced Zo-lah), the pet luxury brand which offers gift products that include gourmet treats, stuffed toys, and indulgent accessories, just premiered one of its most luxurious pet gifts at the NFL Wives Association’s Off The Field Fashion Show Event during Superbowl XLII in Phoenix, AZ.
With the growing popularity of the Superbowl phenomenon, ranging from media advertising to corporate sponsors, Xoilla was excited to bring the evolving pet pampering trend to the Superbowl by featuring gift designs. Xoilla participated in the annual NFL Wives Fashion Show silent auction which yielded a perfect blend of high fashion lifestyle, glamour, and sophistication. Current and retired NFL superstars Donovan McNabb, Steve Young, Emmitt Smith, and Michael Pittman were on hand to support their wives and children showcase the latest fashions while enjoying a delicious brunch and marveling over exclusive auction items from Xoilla, Louis Vuitton, Tiffany & Co., just to name a few. Media outlets including Extra, The Washington Post, Fox 10 and others covered the high profile event.
“We were very fortunate to be a part of NFL’s Superbowl XLII events,” says founder LaToya Ingram. “Xoilla’s brand and products align with the NFL community and their pampered furry friends, so it was a great experience for Xoilla to be featured in exclusive events such as the NFL Wives Fashion Show. Our gifts and services provide the ideal pet indulgence that many of the event’s participants were seeking.”
The 7th Annual NFL Wives Associations’ Off The Field Fashion Show silent auction benefited Phoenix’s Children’s Hospital. When asked if Xoilla would be participating in Superbowl XLIII in Tampa Bay, Ingram was quite excited and enthusiastic. “We look forward to continuing our relationship with this NFL organization and expanding our involvement.”
For more information about Xoilla and online ordering of products such as the Signature Barkery Bundle and Signature Spa Bundle, please visit www.xoilla.com.
ABOUT XOILLA™
Xoilla is a full-service specialty boutique for cats and dogs. Headquartered in the heart of New York City, our goal is to offer premiere pet products and services with a style that reflects pet owners’ lifestyle. Xoilla strives to be the best choice for cats’ and dogs’ owners. We specialize in unique designer and luxury pet goods that will pamper your furry friend. At Xoilla, we are committed to providing each client and their four-legged best friends with the best quality product and service experience. As always, everything is stamped with the same quality and style that is the Xoilla trademark.
ABOUT THE J DANIEL GROUP™
Founded in 2006 by Carla Williams, The J Daniel Group is a leading, full service strategic marketing and consulting firm that boasts a professional reputation for being strategic marketing visionaries, loyal marketing enthusiasts, and superior branding innovators. Our expertise is in the areas of sports and entertainment marketing, yet we have the necessary skills, resources, and savvy to infuse purpose-based branding for clients that have businesses in the areas of fashion, quick service restaurants, petroleum, health, pet, charitable, financial services, and real estate. |
